Larry Miller

Larry Miller is the founder of the Justice & Upward Mobility Project (JUMP) and the current Chairman of the Jordan Brand Advisory Board, a division of Nike Inc. He has garnered international respect for his reputation as an inspirational leader who understands how to build innovative, cultural, and premium businesses in the world of sport and lifestyle - establishing the standard for athletic luxury footwear and apparel.

Miller was named President of the Jordan Brand for the second time on July 9, 2012. In this role, he oversaw the operations of the $3 billion sports performance and lifestyle brand, working closely with Nike, Inc. global leadership and Michael Jordan to drive business objectives worldwide.

Prior to rejoining the Jordan Brand in 2012, Miller served as President and Alternate Governor of the NBA’s Portland Trail Blazers. In this position, he was responsible for all aspects of the organization’s business and basketball operations, as well as management of the Rose Quarter facilities. Miller joined the Trail Blazers in June 2007, and under his leadership, the team made three consecutive playoff appearances while selling out 159 straight games. During the 2010-11 season, the franchise achieved an 86% season ticket retention rate and surpassed 11,000 full-season ticket holders, ranking fifth in the NBA. The Trail Blazers also became the first American sports franchise to achieve Gold LEED status for an existing arena, earning the 2009 PRISM Award.

Miller originally joined Nike in 1997 as Vice President of the U.S. Apparel division. He later served as Vice President and General Manager of Nike Basketball, where he led strategies for the Jordan Brand, Nike Basketball, and Converse. He first became President of the Jordan Brand from 1999 to 2006, guiding the brand through a period of significant growth, including expansion into women’s apparel and the development of the Team Jordan athlete portfolio.

Before joining Nike, Miller served as President of Jantzen, Inc. He also held roles as a Manager at Kraft General Foods, Assistant Controller at Philadelphia Newspapers, Inc., and worked in various positions at Campbell Soup Company - building a strong foundation as one of the most influential corporate leaders in the lifestyle industry.

Miller resides in Portland and serves on the Board of Directors for Self Enhancement Inc. (SEI), the Oregon Business Council, and the Oregon Sports Authority. He is also a member of the Portland Mayor’s Economic Development Cabinet. A passionate advocate for education and mentorship, he has previously been involved with the Urban League and Junior Achievement.

Miller earned a bachelor’s degree in accounting from Temple University in 1982 and a master’s degree in business from La Salle University in 1985. He is also a graduate of the Urban League Leadership Institute (1987).

His memoir, JUMP: My Secret Journey from the Streets to the Boardroom, was published by William Morrow/HarperCollins in 2022. Co-authored with his daughter, Laila Lacy, the book chronicles Miller’s journey from the streets of West Philadelphia to the highest levels of the corporate world.