Brand Legacy: Leading Iconic Companies through Business Transformation, Modernization, and Growth

In a business environment defined by rapid technological change, shifting consumer and regulatory expectations, and increasing global complexity, legacy enterprises across industries—from retail and media to automotive, health care, and beyond—face a common challenge: how to modernize and grow without sacrificing their brand identity and hard‑earned legacy. This session convenes leaders who are leading ambitious transformation agendas: rethinking supply chains and omnichannel retail, reinventing distribution, navigating mobility disruption, and integrating digital innovation across traditional operations. This session explores how to balance legacy and innovation, drive operational and cultural change, manage stakeholder expectations, and position their companies for long‑term relevance and resilient growth.