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AI is reshaping how stories are made, distributed, and monetized. This session brings together leaders from three different points in that value chain: Bing speaks to how AI and shifting audience power are reshaping representation and IP ownership; Mike brings the industry view on AI's disruption of music discovery and monetization; Maureen offers the builder's lens, having used AI and immersive tech to create award-winning animated IP from scratch. These tech leaders will share what it takes to build lasting, culturally resonant creative businesses in an AI-native era.