Asia Summit 2026

From China to the World: Building Global Brands

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China’s companies are moving beyond overseas expansion to compete on the global stage. From advanced manufacturing and technology to consumer and digital platforms, a new generation of businesses is leveraging innovation, strong brands, and IP to build positions in markets around the world. What does it take to turn these advantages into lasting competitiveness? As companies enter new markets, how are they building trust and local relevance while navigating trade barriers, regulatory complexity, and different operating environments? What distinguishes companies that successfully evolve from Chinese businesses into global enterprises—and what can their experiences teach us about innovation and long-term growth?

Stay informed by the Milken Institute

    Moderator

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    Ying Staton

    Managing Director, Asia-Pacific, Milken Institute

    Speakers

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    David Huang

    Founder, Chairman and CEO of Yatsen Group
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    Eugene Lee

    Chief Marketing Officer, APAC, CHAGEE
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    Dee Poon

    President, Brands and Retailing, Tessellation International Limited
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    Ye Zhang

    Founder and CEO, Cyanhill Capital