Words That Work: A Workshop With Frank Luntz

Words That Work: A Workshop With Frank Luntz

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Did you ever want to learn the definitive words to use and the words to lose? Pollster Frank Luntz will unveil the 50 words that matter most in business, economics, and politics ... and the 50 words you should never say again. You'll also hear about the best political speeches of the modern era.

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Frank Luntz
Founder and President, Luntz Global