Opportunities from an Aging Population: Longevity Strategies for 21st Century Business
In the coming decades, to remain competitive, businesses in the U.K. and globally must adapt to meet the needs and expectations of a rapidly increasing population of older adults. Aging workers are an under-recognized and underused resource. Older consumers represent a massive market opportunity for innovative products and services. What business policies and practices can capitalize on the potential of the emerging age demography, keeping older adults healthy, productive, and actively participating in the economy? What are the longevity strategies that can drive growth in the years ahead?