In the coming decades, to remain competitive, businesses in the U.K. and globally must adapt to meet the needs and expectations of a rapidly increasing population of older adults. Aging workers are an under-recognized and underused resource. Older consumers represent a massive market opportunity for innovative products and services. What business policies and practices can capitalize on the potential of the emerging age demography, keeping older adults healthy, productive, and actively participating in the economy? What are the longevity strategies that can drive growth in the years ahead?

Moderator

James Ashton

Financial Journalist and Media Consultant

Speakers

Paul Irving

Chairman, Center for the Future of Aging, Milken Institute

Stuart Kirk

Head of Global Research Institute, DWS

Amanda Mackenzie

Chief Executive, Business in the Community, The Prince's Responsible Business Network

Andrew Scott

Professor of Economics, London Business School; Author, "The 100 Year Life"