The Globalization of Sports

The Globalization of Sports

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Being successful and profitable in the multibillion-dollar sports industry, including the complex world of the Olympic Games, requires executives with not only bottom-line acumen, but the ability to manage exceptionally talented personalities, nurture lasting ties with fans, and implement innovative media strategies. How do these businesses keep their branding fresh and flexible? How are the revenue streams of these increasingly diverse organizations evolving? How have community service needs evolved over the past decade, and how will they change going forward?

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Moderator
Jim Gray
Sportscaster, Showtime, Fox and WestwoodOne Radio

 

Speakers
Dan Beckerman
President and CEO, AEG

 

Kevin Demoff
Chief Operating Officer and Executive Vice President of Football Operations, Los Angeles Rams

 

Carl Mergele
CEO, STATS

 

Steve Tew
CEO, New Zealand Rugby

 

Casey Wasserman
Chairman and CEO, Wasserman; Chairman, LA 2028

 

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Published May 3, 2019