The Globalization of Sports

The Globalization of Sports



Being successful and profitable in the multibillion-dollar sports industry, including the complex world of the Olympic Games, requires executives with not only bottom-line acumen, but the ability to manage exceptionally talented personalities, nurture lasting ties with fans, and implement innovative media strategies. How do these businesses keep their branding fresh and flexible? How are the revenue streams of these increasingly diverse organizations evolving? How have community service needs evolved over the past decade, and how will they change going forward?

Custom Author Text

Jim Gray
Sportscaster, Showtime, Fox and WestwoodOne Radio


Dan Beckerman
President and CEO, AEG


Kevin Demoff
Chief Operating Officer and Executive Vice President of Football Operations, Los Angeles Rams


Carl Mergele


Steve Tew
CEO, New Zealand Rugby


Casey Wasserman
Chairman and CEO, Wasserman; Chairman, LA 2028


Published May 30, 2019