Connecting with the Next Generation of Consumers
Young people have become a potent influence on how shoppers purchase products and relate to brands. Consumer trends are clearly moving towards individual expression, label avoidance, and a mobilization of purchasing power to align with a variety of causes. How are brands responding to these demands? And as a company's relationship with its consumers becomes increasingly more important, how is community development becoming a key component of its brand and marketing strategy? Digital marketing is proliferating and consumer data increasingly more integral and available, so just how are brands strategically engaging with the next generation?