The Business of Aging: Capitalizing on the Demographic Shift
As population aging transforms societies across the globe, it presents 21st-century businesses with a profusion of new opportunities. Companies are just beginning to respond. They are increasingly recognizing the economic power of older adults—their buying power, their product and service demands, and the experience they bring to the workforce. Businesses that fill this space will not only improve lives but also drive a new era of productivity and growth. How can enlightened entrepreneurs and investors best capitalize on this unprecedented demographic shift?