Lessons Learned from COVID-19 - FC
Global Conference 2024

From Pitch to Profit: How Authentic Harnesses the Power of David Beckham’s Global Brand

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A decade after retiring from professional football, David Beckham has remained a household name through a variety of high-profile endorsement deals and transformative partnership with Authentic Brands Group. Join Beckham and Authentic Chairman and CEO Jamie Salter, who open up on scaling the athlete’s brand through strategic endorsements, innovative business models, compelling digital and media partnerships and more.

    Guest

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    David Beckham

    Partner and Shareholder, Authentic Brands Group; Co-Owner, Inter Miami CF; Global Brand Ambassador; Philanthropist
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    Jamie Salter

    Founder, Chairman, and CEO, Authentic Brands Group

    Moderator

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    Michael Milken

    Chairman, Milken Institute