How is marketing in 2024 different? Barbie, Taylor, and Beyonce dominated – Entertainment continues to be an important vehicle. The hottest year on record? Brands are expected to step it up for the Environment. And of course, it’s an Election year. Whether ensuring the accurate dissemination of news or encouraging voting, brands have a critical role to play. This panel will explore how brand loyalty, influencers and record spending and colliding, while marketers are still fighting to keep their narrative top-of-mind.