Investing in professional sports teams is often viewed as nontraditionally profitable—with prestige often taking priority over financial gain. The sector has seen the emergence of a wave of new investors—sovereign wealth funds, private individuals, supporter groups, and private equity funds. There has also been a cultural shift as fans shifted to their devices to watch their favorite matches, which led to the rise and influence of streaming services, providing investors with new avenues for value creation. The current state of play reflects an environment in which team and athlete investments have proved themselves exceedingly profitable. Join our discussion on the world of sports from the viewpoints of multiple key stakeholders.