The power of brand identity is undeniable. The world’s most reputable brands must strike a delicate balance between constantly transforming to stay relevant to cultural shifts and consumer demographics and maintaining their identity to create a sense of belonging and brand loyalty. How do tenured brands define their legacy while holding true to both their current principal and long-standing principles? As purchasing power moves from one generation to the next, how are companies remaining nimble to their evolving consumer base? This executive panel will provide valuable insights from leaders of global brands that have managed to build communities, connect with customers, and stay relevant in an ever-changing industry landscape.