Digital technology has become an increasingly powerful tool in efficiently running operations, maximizing on-field performance, creating winning cultures, establishing stronger brands, and improving the on-site fan experience. In our challenging social media era, technology is also crucial in enhancing direct communication with fans, businesses, and advertising partners. The flip side of social media is that can be a mine field where controversies or media crises can pop up instantly. This panel of team owners will discuss the innovative ways their teams are using technology to drive fan engagement and strengthen their franchises.