Norah Weinstein is the Co-CEO of Baby2Baby. Since 2011, Norah has led the expansion of Baby2Baby alongside Co-CEO Kelly Sawyer Patricof, providing over half a billion critical items to children in need. The organization serves more than one million children every year in all 50 states.
Norah has testified in the California State Capitol on several bills to alleviate the cost of diapers for low-income families, and in 2020, Baby2Baby successfully advocated to remove sales tax from diapers in California. Norah and the Baby2Baby team have also innovated their own diaper manufacturing system, allowing the organization to produce diapers for 80% less than the retail price, earning them recognition as the most innovative nonprofit in the world by Fast Company. Baby2Baby was also named to the TIME100 Most Influential Companies List and in 2024, Norah was named one of the TIME100 Most Influential People in the World.
Her career began as an intern in the White House's Oval Office during the Clinton Administration, sparking her passion for effecting positive social change. She previously practiced law at Skadden, Arps, Slate, Meagher & Flom. She graduated from U.C. Berkeley and the USC School of Law with its highest honors. Norah also sits on the board of the First Partner Jennifer Newsom's California Partners Project and is a founding investor in the women’s professional soccer team, Angel City Football Club.
Norah and her husband Brian reside in Los Angeles, California with their two children, Sloane and Graham.