Isaac Lee serves as Chairman and CEO of HYBE AMERICA, a subsidiary of HYBE. Originally from Colombia, Lee has served as a journalist, media executive, entrepreneur, and film and television producer. In his capacity as HYBE AMERICA CEO, Lee oversees oversees multiple record labels and entertainment companies, including Hybe Latin America (which includes S1ENTO Records, Docemil Music, and Zarpazo Entertainment), Quality Control Music (QC), Blue Highway Records and Big Machine Music. He previously served as chairman of HYBE Latin America, and as chairman and chief executive officer of Exile Content Studio, a media company focused on developing premium original content for audiences in the United States and Latin America.
Prior to that, Lee served as chief content officer for Univision Communications and Televisa, one of the world's largest Spanish-language media conglomerates. And before that served as Chief News and Digital Officer, with additional responsibilities over multicultural and music and maintaining oversight of the news and digital divisions.
He also founded StoryHouse Entertainment, a Los Angeles–based scripted content development unit of Univision, which produced television series such as El Chapo (Netflix), as well as Outpost (HBO), and the documentary features Residente and Hate Rising.
Previously in his career he served as the editor of Cromos, the editor-in-chief of the Colombian magazine Semana, and editor-in-chief of PODER Magazine.