Jeffrey A. Hirsch is Chief Operating Officer for Starz. As COO, Hirsch is actively engaged in the day-to-day operations of the company while overseeing the global expansion of the STARZ brand. Under his leadership, the company has launched the STARZ App in the U.S., the STARZPLAY platform into multiple international markets, rebranded the STARZ network and the repositioned the STARZ ENCORE suite of services. Hirsch has played a key leadership role at Starz since joining in July 2015 as President of Global Marketing and Product Development. Since Lionsgate's acquisition of Starz in December 2016, Hirsch has also played a lead role in integrating Starz into the Lionsgate family and exploring opportunities for the two companies' combined suite of OTT offerings. Prior to joining Starz, Hirsch served as Executive Vice President and Chief Marketing Officer, Residential Services at Time Warner Cable. Hirsch was recognized in 2012 as the sole recipient of the Vanguard Award for Young Leadership and twice ranked by Forbes for his executive talents and influence in marketing and social media. He received a Bachelor of Arts in Communications from the University of Pennsylvania and a Masters of Business Administration from The Amos Tuck School at Dartmouth College.