Rob Wiesenthal is the founder and CEO of Blade Urban Air Mobility, Inc., a technology enabled short-distance aviation company and the largest arranger of helicopter flights in and out of city centers in the United States. Wiesenthal incubated BLADE in early 2014. Since then, BLADE has become the most internationally recognized brand in helicopter transport to city centers and has proven to grow the size of the short distance aviation market in the areas in which it operates. Over 75% of BLADE's first-time helicopter passengers have never flown in a helicopter before flying BLADE. Prior to launching BLADE, until June 2012 Wiesenthal held positions as Executive Vice president and Chief Financial Officer of Sony Corporation of America, Executive Vice President, Chief Strategy Officer, Sony Entertainment Inc., and Group Executive, Sony Corporation, leading corporate development, and mergers and acquisitions. From 2012 to June 2015, Wiesenthal served as Chief Operating Officer of Warner Music Group.