Lisa Joldersma is a seasoned, strategic policy professional with twenty-five years of experience working at the intersection of state and federal health policy, advocacy and law. She currently works as a Strategic Advisor to Avalere Health, and as President of Birch Point Strategies LLC, a boutique health care policy and advocacy consulting firm that she founded in 2023. Prior to entering the consulting world, Lisa was Senior Vice President for Policy and Research at PhRMA, where she led policy development and analysis on issues including Medicare Part D and Medicare Advantage; pharmacy benefit manager (PBM) oversight and reform; commercial health insurance including ERISA plans and the exchanges; patient assistance; health equity; and a range of state issues including Medicaid, insurance regulation, pricing boards, ballot measures and transparency. Prior to PhRMA, Lisa worked for over a decade on the payer side of these issues – first at the Centers for Medicare & Medicaid Services and then the Blue Cross and Blue Shield Association. She holds a J.D. from the University of Michigan and a B.A., Phi Beta Kappa, from Hope College in Holland, MI where she currently sits on the Board of Trustees.
