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Entrepreneurship requires accepting uncertainty. Yet today’s small businesses face multiple, compounding, and, at times, unprecedented sources of uncertainty, ranging from economic and policy volatility to climate-related chronic stressors and acute shocks to technological disruptions. Small businesses are the engines of US employment and economic growth. Our broader economy is at risk if business owners cannot plan for and adapt to this new world.
It is time for the ecosystem of support organizations to adapt to the modern reality faced by the small businesses they serve. New models are needed to help small businesses build their “adaptive capacity” so they can not only survive but also thrive despite this uncertainty.
This report outlines the key areas of uncertainty that small businesses face and presents a four-point agenda to help business support organizations become more adaptive in how they support the businesses they serve.