Prediction Markets and the Future of Decision Intelligence

Prediction markets are moving from the margins to the mainstream, reshaping how information, probability, and collective judgment are generated and used. Once associated with niche use cases, they now attract institutional capital, inform macro-foresight, and forge partnerships with major exchanges, sports platforms, and news organizations. As prediction markets expand across media, politics, sports, and finance, fundamental questions emerge about the nature of knowledge itself. Can market-based signals outperform polls, punditry, or expert judgment? How is information priced, aggregated, and acted upon at scale? This conversation brings together leaders from prediction platforms, financial exchanges, sportsbooks, and media to examine whether prediction markets represent a fundamentally new way of approximating the truth and what that means for society and decision-making as they move deeper into the public square.