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The human brain is at the intersection of science, technology, public fascination, and investment. As science illuminates the brain’s complexity, what we are learning is opening possibilities unimaginable a decade ago. Billions of dollars are flowing into brain research and neurotechnology, and the returns are starting to show up in medicine, in the spaces we design, the devices we wear, and the entertainment we consume. This session brings together innovators applying neuroscience in new and unexpected places, including architecture, technology, entertainment, and design. Panelists will explore how our growing understanding of the brain is already changing everyday life and how today’s momentum can be channeled into lasting advances in human potential.