Geoff Cook

Geoff is CEO of Noom. Within two years of joining, he drove the launch of Noom Med product lines—now the majority of revenue—and established Noom’s mission: to empower everyone, everywhere to live better longer—every day. At Noom, he is leading the convergence of diagnostics, lifestyle support, and convenient care. He launched AI screening tools (Face Scan, Future Me); expanded Noom’s free tier to broaden access; and built the industry’s most advanced GLP-1 Companion, to improve outcomes and drive lasting health gains Geoff is also a serial entrepreneur and long-time public company CEO. Geoff co-founded The Meet Group (NASDAQ) and served as CEO (2013–2023), leading its $500M sale in 2020 and scaling live-streaming/creator economy revenue to $200M+ annualized. He’s an Ernst & Young Entrepreneur of the Year Award Winner (Philadelphia). He holds a Harvard BA (Economics) and is pursuing an MS in Nutrition Science at Tufts.