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Sports have become one of the most dynamic arenas for investment, entrepreneurship, and global growth. The same forces that drive success in elite competition—discipline, innovation, resilience, and long-term vision—are now shaping how value is created far beyond the field of play. This conversation explores the intersection of performance, ownership, and capital: how sports leaders, investors, and athletes are building enduring brands, unlocking new commercial opportunities, and driving growth across APAC and global markets. From the global evolution of Formula 1, to football's expanding international media rights, to the growing convergence of sport, entertainment, and consumer brands, panelists will examine how the next generation of sports leaders and franchises is creating lasting value—on the field and off it.