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The entertainment industry is entering a highly uncertain phase, as rapid technological change, economic pressures, and shifting audience expectations transform every part of the creative ecosystem. The rise of AI—both production tool and disruptive force—has intensified questions about authorship, creative integrity, and the future of work in the wake of historic labor strikes and job losses across film, television, and digital media. At the same time, platform consolidation, volatile streaming economics, and changing distribution models are forcing studios, creators, and investors to rethink longstanding strategies. Despite instability, however, opportunities are emerging through global market expansion, creator-driven distribution, data-informed production, and new storytelling formats. In this session industry leaders will explain how innovation, policy, and human-centered design can reshape entertainment for a more resilient future.