For decades, China and the Asia-Pacific region have been the destination for global consumer brands seeking strong sales and growth. The region’s increasingly wealthy, urbanized, mobile, and tech-centric population have been the driving force in the boom of numerous consumer sectors, including travel and tourism, FMCG industries, and health and wellness. Coming out of the pandemic, consumer markets in China and the Asia-Pacific region have proved quite resilient and look set to grow again. Why has consumer demand been more resilient in this region than in others? What trends will influence consumer spending in the years ahead? Which sectors are poised to thrive?