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As global investors search for diversification, alt‑alternative assets—from art and wine to collectibles and luxury objects—are moving from the margins of passion investing to the mainstream of diversified portfolio strategy. This private session explores how culture-driven assets are reshaping wealth flows and investing, while unlocking new opportunities for impact. Participants will examine art and collectibles as an expanding multi-trillion-dollar asset class and connect the dots across a growing ecosystem of alternative cultural assets. What do investors need to know to navigate these markets responsibly and successfully? Participants will leave with a richer lens on culture as capital and a framework for investing not only in assets, but in ecosystems that strengthen identity, stewardship, and long-term economic vitality.