The gaming industry continues its exponential growth, captivating a vast audience worldwide. Within ASEAN alone, nearly 1.5 billion gamers contribute to this dynamic landscape, while globally, the games market is poised to reach a staggering $218.7 billion this year. Technological advances and innovative business models are reshaping the sector, with mobile gaming and virtual reality spearheading its evolution. The panel will feature industry experts highlighting the transformative impact that AI technologies are having on the global gaming market. The session will explore how AI not only drives technological innovation but also creates new opportunities for business and creative leaders to connect with and captivate a diverse global audience. From enhancing gameplay experiences to revolutionizing content creation and audience engagement strategies, AI promises to redefine the future of gaming on a global scale.