Soren Bjorn

Soren Bjorn is Chief Executive Officer of Driscoll’s, the world’s leading branded fresh berry company, operating across 40+ markets in North America, EMEA, APAC, and Australia. A privately held, family led business with more than a century of heritage, Driscoll’s is built on a singular mission: to continually delight consumers. As CEO, Bjorn leads the company’s global strategy and operations, guiding long term growth, brand leadership, and the advancement of new capabilities that make fresh strawberries, blueberries, blackberries, and raspberries more accessible to consumers around the world. Driscoll’s is redefining what fresh food can be at global scale.

Since his appointment as CEO in 2024, Bjorn has framed a bold, future oriented vision focused on accelerating global growth while strengthening the company’s foundation for the decades ahead. Under his leadership, Driscoll’s has expanded its international footprint and genetics platform through strategic investments. The company has also continued to deliver category defining performance, ranking #2 among all U.S. food and beverage brands in 2024, reflecting sustained premium growth, brand momentum, and consumer trust.

Bjorn joined Driscoll’s in 2006 and has held senior leadership roles across nearly every facet of the business. Prior to Driscoll’s, he led global contract manufacturing and Sales & Operations Planning at Del Monte Foods, and previously served as President and CEO of UniMark Foods.