Asiff is the President of Figure, a company transforming financial services through blockchain technology. Figure offers a range of lending, banking and payment products and recently raised over $100M from leading investors such as DST and Ribbit at a $1.1B valuation. Asiff was formerly President and Chief Operating Officer of Coinbase, the world's leading crypto currency company. Prior to Coinbase, Asiff was a private equity and venture capital investor and advisor and has held many notable positions including Operating Partner with Andreessen Horowitz, Senior Advisor with Bain Capital and Advent International, Chief Restructuring Officer of HP and as Partner with TPG Capital, one of the largest private equity investment firms globally. Asiff began his career at IBM Labs as a software engineer. He serves on the boards of Nubank and Forge, is a former public board member of Advent Software and Citrix Systems Inc. and served on the boards of Saxo Bank, TES Global, RentPath, and Eze Software. Asiff is also a guest lecturer at UC Berkeley's Haas School of Business. He received an MBA with honors from Canada's best business school, The University of Western Ontario, and his bachelor's degree in Computer Science from The University of Calgary.