Family businesses in Asia play a significant role in the economies and societies in which they operate. They are accorded a higher degree of trust by key stakeholders--consumers, customers, partners, and employees--compared to other types of organizations. This trust factor is an important source of competitive advantage, but is becoming even more challenging to maintain as the world evolves with greater digitization, data flows, and 24/7 scrutiny. As family businesses look at preserving their legacy and leaving a strong foundation, what are they doing to build a robust 'trust strategy' for securing the future?