Culture Is Capital: Investing in Africa's Booming Creative Economy (Invite only)

Africa’s creative economy, spanning music, film, sports, fashion, and digital content, has become a powerful driver of global cultural influence and economic growth. Already valued at an estimated $50 billion and projected to exceed $100 billion by 2030, the sector is fueled by a young, digitally connected population and rising demand for African storytelling, sound, and creativity. African music alone has seen double-digit growth globally, with billions of streams annually and audiences expanding rapidly. This session brings together leaders from the creative and investment ecosystems to examine the growth in African creative exports—music, film, intellectual property, and creative infrastructure—and explore ways that strategic investment in the continent’s creative industries can unlock new revenue, create jobs, and deliver compelling opportunities for investors.