Eugene Lee

Eugene Lee is a multiple award-winning Chief Marketing Officer with nearly two decades of experience building brands and driving growth across local, regional and global markets. Currently APAC CMO at CHAGEE, he leads diverse teams across branding, marketing, public relations and affairs, space design, and product innovation, driving the brand’s vision of modernising tea culture and expanding across Asia Pacific. With extensive local, regional and international experience, Eugene combines strong business judgement with creative bravery and a deep understanding of consumers across cultures. He focuses on work that matters, building brands that last, teams that grow, and impact that can be measured.

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