Alex Mashrabov

Alex Mashrabov is the CEO and Co-Founder of Higgsfield, a leading generative video platform and a fast-scaling force in the AI sector. Before Higgsfield, Alex co-founded AI Factory, the startup behind Snapchat’s viral Cameos and Face Filters, which reached billions of users and was acquired by Snap in 2020. At Snap, he served as Director of Generative AI, leading teams that shaped the company’s early AI strategy.

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