Mayra Hurtado

Mayra Hurtado is Co-Founder and CEO of Hormony® and Co-Founder of FemTech México. She brings more than 20 years of international business experience across marketing, finance and operations, including a decade at adidas Southeast Asia and Pacific, where she served as Senior Director, Concept-to-Consumer.

Her corporate experience shaped her understanding of how products move from development to market, and how brands build consumer understanding and trust. Today, she applies that perspective to women’s health through Hormony®, combining at-home hormone testing, AI-powered insights and education to help women better understand their hormonal health.

Through FemTech México, Mayra connects entrepreneurs, researchers, healthcare providers and investors to help women’s health innovation reach the people who need it. Originally from Chihuahua, Mexico, she holds an MBA from Nanyang Technological University in Singapore.

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