Raissa Gerona

Raissa Gerona, Chief Brand Officer at REVOLVE and FWRD (NYSE: RVLV) and Co-Founder of Alliance Apparel (acquired by REVOLVE in 2014), invented the modern playbook for brand marketing. She helped take REVOLVE public in 2019 by building a brand strategy unlike anything the industry had seen- one rooted in influencer culture, social media, experiential marketing, and an unmatched instinct for the next generation consumer.

As the architect of REVOLVE's brand identity, she spearheaded initiatives like REVOLVE Festival and REVOLVE Around the World, which have reshaped how fashion and commerce connect with culture. Gerona also oversees brand marketing for 20+ REVOLVE-owned brands. She has built her career identifying the next generation of tastemakers by co-creating brands with talents like Elsa Hosk, Sofia Richie, Aimee Song, Remi Bader, and Camila Coelho, turning their cultural influence into lasting business value.

She was born in the Philippines and raised in Los Angeles - a detail that quietly explains everything about how she sees the world. She sits on the board of Girls Inc., is a sought-after public speaker, and holds a B.A. in Political Science from UC Irvine. Her work has been recognized in Forbes, The Wall Street Journal, Vogue, ELLE, and Harper's Bazaar.