John Gerzema is CEO of The Harris Poll and a New York Times best-selling author, pollster, social scientist, and consultant. John applies analytics to identify social change and help leaders and organizations anticipate new trends and demands. In bringing society into the C-suite, John has given TED talks, built socio-economic models: U.S. News & World Report's “Best Countries” with The Wharton School, The Milken Institute's “Listening Project,” and The Axios-Harris Poll 100 Survey of Corporate Reputation. Among his several best-selling books are Spend Shift: How the Post-Crisis Values Revolution Will Change the Way We Buy, Sell, and Live, and The Athena Doctrine: How Women (And the Men Who Think Like Them) Will Rule the Future (2013) with Pulitzer Prize winner Michael D’Antonio. Tom Peters said, “The Athena Doctrine is a powerful book. Extraordinary research. Great storytelling. A message both timely and of monumental importance.” John is a Distinguished Fellow at The Athena Center for Leadership Studies at Barnard. He serves on the boards of the U.N Girl Up Campaign, University of the People, and the National Kidney Foundation. John was named to The Hall of Achievement at The Medill School of Journalism at Northwestern University in 2014.