Anastasia Soare

Anastasia Soare, Founder & CEO of Anastasia Beverly Hills and bestselling author of “Raising Brows,” is the driving force behind one of the fastest-growing brands in the global beauty industry. Soare immigrated to the US from Romania, leveraging a fierce resolve and education in art and architecture to fuel her entrepreneurial vision and unique approach to beauty. In 1992, she introduced a new “brow-shaping” service to clients — later patented as the “Golden Ratio "method — that has gone on to become a staple service and enduring new category in modern beauty. Soare continues to push boundaries today, expanding beyond the brow category with the company’s leading prestige cosmetics line. Her audience comprises many famous faces, including Jennifer Lopez, Kim Kardashian, Sofia Vergara and more, who rely on her unique vision of individual beauty to amplify their own. Soare has achieved iconic status in her journey to self-made entrepreneur and American success story.