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Robbert Rietbroek

CEO, Primo Brands

Robbert Rietbroek is Chief Executive Officer and Board Director of Primo Brands Corporation (NYSE: PRMB). Mr. Rietbroek is a seasoned executive with more than 25 years of experience at Fortune 500 companies both domestically and internationally, including five years as Senior Vice President and General Manager responsible for Quaker Foods North America (QFNA), a reported sector of PepsiCo. Prior to his role at Quaker, Mr. Rietbroek was a Senior Vice President and General Manager PepsiCo Australia and New Zealand. Before his tenure at PepsiCo, Mr. Rietbroek served as Vice President and General Manager Australia, New Zealand, Pacific Islands and Vice President and Global Sector Leader Baby and Child Care at the Kimberly-Clark Corporation. Mr. Rietbroek also spent 15 years at Procter & Gamble in a variety of management and marketing roles in North America, Latin America, Europe, Middle East, and Africa. Mr. Rietbroek has worked across multiple consumer goods categories and has been recognized for exceptional brand building and innovation, achieving several awards and recognitions. Mr. Rietbroek is a member of the Board of the Consumer Brands Association and has other board experience at World Business Chicago, the Australian Food and Grocery Council, and the American Chamber of Commerce Australia. He holds a Master’s in Science in Economics and Business Administration from Maastricht University in the Netherlands.

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Leading the Charge: CEOs Navigating Business Transformation

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