Les Borsai has a knack for spotting emerging trends first and building community around new ideas and markets. A LA based technology entrepreneur, music promoter, and cryptocurrency advisor, Borsai is the co-founder of Wave Financial, a registered investment advisor with $1.5 billion assets under management. Borsai began his career in the music industry, first gaining recognition as a rave promoter in the Southern California underground scene of the late 1980s. In 1994, at the age of 22, he became director of tour marketing for MCA Records. From there, he joined 911 Records as vice-president of artist development where he created a new business model for traditional concert promoters. Next, Borsai moved into entertainment management, co-managing artists such as Jason Mraz and Wynonna Judd. In 2008, understanding the transformative power of the smartphone, Borsai co-founded the iPhone application development company gridMob, which launched the first karaoke apps for artists such as Lady Gaga. He also founded SongLily in 2012, a digital platform company that simplifies music licensing for mobile application and game developers. Sitting at the cross-section of entertainment and economics, Borsai was the one of the first to intuit the cultural significance of NFTs. In 2017, he bought his first CryptoPunk NFT, part of a set of 10,000 NFTs that are among the first to ever be created and can now sell for upwards of $1 million apiece. Borsai regularly comments on today’s NFT trends and has been featured in a variety of top-tier global publications including The Wall Street Journal, The New York Times, Bloomberg, Forbes, and many more.