Jaime Schmidt is an entrepreneur and co-founder of BFF, a brand aimed at helping women and non-binary people get educated, connected, and financially rewarded in crypto. She also co-created Crypto Packaged Goods, a community and NFT project bridging the consumer packaged goods industry with emerging opportunities in Web 3.0. Jaime is also the co-founder of Color Capital, an investment fund specializing in Web 3.0 and consumer goods. She is the author of Supermaker: Crafting Business on Your Own Terms, a personalized guide on how to put your business on the map, turning your passion into profit. Jaime serves as a mentor on Going Public, a new original series debuting on Entrepreneur Media that allows viewers to invest in IPOs. Jaime began her entrepreneurial journey with the founding of Schmidt’s Naturals from her kitchen in Portland, Oregon in 2010. Known for modernizing natural personal care products and bringing them to the mainstream market, Jaime has transformed Schmidt’s Naturals into a global brand that is sold by retailers across 30 countries.

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