Joanna is the founder of Midi Health, a virtual care platform for women, with a focus on perimenopause and menopause. Midi brings expert care, covered by insurance, to women nationwide. Before Midi, Joanna founded Kurbo, the first digital therapeutic for childhood obesity, which was scaled to help tens of thousands of children worldwide. The company was successfully sold to Weight Watchers in 2018. Before diving into digital health, Joanna spent more than 20 years in direct private equity and venture capital investing in health and consumer companies, including several notable consumer internet companies, such as Blue Nile, eToys, BabyCenter, HotJobs, and Flycast.

Joanna is the author of the book Getting to 50/50, a primer on how women can succeed and thrive at work and home. She has spoken extensively to corporate and graduate school audiences on the topic of women and leadership. She was named to Forbes' 50 over 50 list of top Innovators, the CNBC Changemaker 2025, and Time 100 Healthcare Leaders.