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Dr. Joe Coughlin leads the Massachusetts Institute of Technology AgeLab. Researcher, teacher & advisor - his work explores how global demographics, technology and changing behaviors are transforming business & society. He teaches in MIT's Department of Urban Studies & Planning. Coughlin advises major companies worldwide and has served on advisory committees for the White House, the Organization for Economic Cooperation & Development and economic development authorities worldwide. He was recognized by the Wall Street Journal as inventing the future of retirement, named as one of '100 Most Creative in Business' by Fast Company Magazine, and one of Investment News 2019 'Icons & Innovators.' Coughlin is a Senior Contributor to Forbes and writes for the Wall Street Journal as well as other leading business outlets. Author of over 100 academic publications, his recent book is The Longevity Economy: Unlocking the World's Fastest Growing, Most Misunderstood Market - was named a CEO READS Best Seller. Follow him on Twitter @josephcoughlin. Visit Barnes & Noble to learn more about Joseph Coughlin's latest book The Longevity Economy.