Anna Joo Fee

Anna Joo Fee is the Founder & CEO of Goodfin, the agentic wealth platform unlocking access to private market investing for a new generation.

Anna is a second-time fintech founder. She holds a deep conviction that technology and AI will democratize financial services on a global scale. Anna began her professional career as a litigator at Sullivan & Cromwell LLP before co-founding her first startup, a trading platform for private equity funds. Under her leadership, Goodfin is pioneering AI-native infrastructure designed to make sophisticated private market strategies accessible beyond traditional institutional gatekeepers. She is widely recognized for bridging fintech innovation and product vision to reimagine how wealth platforms are built in the age of AI. She is a graduate of Harvard College & Harvard Law School.