As Head of Marketing for NBA Asia, Sheila Rasu is responsible for the overall marketing for the NBA across Asia-Pacific, which includes the development and execution of the league’s social media presence across various platforms throughout the region.Rasu has more than 20 years of experience in public relations and marketing. Before joining NBA Asia in May 2011, Rasu served as Senior Vice President of Fleishman-Hillard in Singapore, where she oversaw its consumer and healthcare practice and spearheaded various large-scale regional campaigns. Prior to that, Rasu held positions with Fulford PR and Mission Hills Group. Throughout her career, Rasu has received a variety of professional distinctions including being named to Marketing Magazine’s ‘Rising Personalities under 35’ list, Top 50 Asia Women Leaders and earning Marketing Magazine’s ‘2010 Digital Campaign of the Year award’.Rasu earned a bachelor's degree in journalism and a master’s degree in economics from the University of Southern California. She resides in Singapore with her husband Kenny, her sons Skai and Kason, and their two adopted dogs.