Maureen Fan is a CEO, co-founder, and board director with over two decades of creating, launching, and scaling mass market digital products in the media and gaming industries. Maureen is the CEO of 10x Emmy winning Baobab Studios which sits at the intersection of tech, gaming, and Hollywood. Baobab is partnered with Google AI and two other top-tier tech AI firms. They've earned a reputation for having top creative talent (e.g., MADAGASCAR writer/director, MOANA producer), that leads in AI and real-time tech, architecting breakthrough applications of machine learning for storytelling and games. As CEO, she has propelled AI and UGC creator platform (e.g., Roblox) industries forward with expertise in Gen Z and Alpha consumer behavior. Baobab is backed by Disney, Comcast, and Chernin.A product and strategy leader, Maureen helped to birth the social casual games revolution as Zynga’s VP of Games, reporting directly to the CEO and overseeing 6 studios including the original Farmville franchise ($3B+). Responsible for 40% of the company’s revenue, she fueled rapid growth for Zynga to go public and subsequently to scale by overseeing company financial and consumer metrics.She’s been featured by The Wall Street Journal, Forbes, and Fortune. Her products have earned her recognition as one of ‘The Most Creative People of the Year’ by Ad Age and Top 100 Influential Asians by A100. Variety crowned her ‘Executive to watch’ and listed her on their ‘Top Digital Creative’ list.