Keith Choy is the President of Haleon Asia Pacific.Keith joined GSK Consumer Healthcare in 2019 as the Region Head for APAC, following the joint venture that was established between GSK and Pfizer Consumer Healthcare (PCH).At PCH, Keith was the President of International markets; and in his time as China GM, Keith tripled sales in China – which led PCH to take the No.1 spot amongst OTC multinational companies in China. Keith has 30 years of seasoned commercial experience in consumer package goods and healthcare industries across various roles of sales, brand marketing, and general management in companies such as Wyeth, Gillette and Joyco (acquired by Wrigley Company).Keith holds a Doctor of Business Administration from City University in Hong Kong, awarded to him in October 2020. He also has an EMBA from Washington University in St. Louis.Keith was born and educated in Hong Kong and currently lives in Singapore