David He is Founding and Managing Partner at BA Capital. Founded in 2016, BA Capital is an investment firm dedicated to the consumer sector, with deep sector expertise and strong industry networks. Upholding the values of Focus, Excellence, and Independent Thinking, BA has backed leading consumer companies including Pop Mart, Laopu Gold, Busy Ming Group, and Heytea. Prior to founding BA Capital, David was the Head of Strategic Investments at ByteDance, where he led their domestic and foreign investments, strategic business development and industry research. Previously, David held the role of Vice President at Orchid Asia where he was heavily engaged in mid to late-stage consumer and technology investments. Before that, David worked at PricewaterhouseCoopers Corporate Finance and KPMG.