Part 1: Gonna be Golden: How K-Culture is Innovating the Global Creative Economy

How did Korea turn its cultural industries into global, market-shaping ecosystems of business, entertainment, and innovation? The dominance of today's K-culture in music, entertainment, and lifestyle is a testament to both the talent, creativity, and ambition within the country, but also to a system that has mastered how to industrialize, optimize, and commoditize talent and culture for a global audience. It's a question many countries and industries continue to learn from and apply locally. Today, successful K-culture projects can originate from outside of Korea, from TV shows to music groups. What's next for K-culture, especially now that the "K" is no longer about geography, but rather a distinct aesthetic and sensibility? Can Korea sustain its cultural momentum as global competition intensifies, while retaining a sense of authenticity and identity? In this session, artists and executives discuss the future of Korea's global cultural success and influence.