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From private equity firms and family offices to athlete-investors and operators, sports is increasingly being viewed as a serious asset class shaped by a wider range of capital and perspectives than ever before. This conversation will explore what is driving value across the sports landscape—from franchise scarcity and media rights to sponsorship, fan engagement, technology, and adjacent business platforms—and whether today’s valuations are supported by durable long-term fundamentals. Participants will examine how institutional investors, athlete-backed ventures, and other emerging voices are reshaping ownership, value creation, and opportunity across the broader sports ecosystem, and what this evolution signals for the future of sports business, leadership, and influence.